A smart digital platform for efficient delivery of high-quality and affordable home care for seniors
The world is aging rapidly, and most seniors want to age at home.
This is increasing the demand for personalized care at home. However, delivery of senior care at home is expensive, inefficient, lacks standards and is not accessible outside of large urban centers in developed countries.
In addition, the industry suffers chronically from a workforce that is demotivated, underpaid and unappreciated.
Our vision is to create a best-in-class platform to make quality senior care more accessible, and allow any senior care agency in the world to deliver high-quality care for seniors while providing peace of mind for their families and ensuring empowerment and fair wages for the caregivers.
How does it work?
ConsidraCare has built a state-of-the-art platform which digitizes all key aspects of running a senior care business and helps implement the best standards of care.
The platform can be easily deployed by any care agency, irrespective of its size, business model or location.
By operating the platform ourselves as a senior care provider in the Greater Toronto Area and surrounding cities, we have been able to rapidly design, launch and refine the platform in a fraction of the time it would have taken a software-only venture to deliver a commercially viable platform.
A scalable business model with a strong potential for early profitability
By using our platform initially to deliver direct B2C care, we have not only evolved our platform quickly but also created early monetization which has reduced our cash burn and compressed the time to break even.
This approach has also helped us establish our brand and standards which we can share, along with our software, with other agencies as a hybrid SaaS/franchise offering.
Massive domestic and international market
Just within Canada, the demand for private senior home care exceeds $3.5B/year at present.
Another attractive opportunity is within emerging markets, where children have traditionally cared for their parents. With smaller families, diaspora, longevity leading to more complex chronic diseases for seniors, and a lack of public senior care infrastructure, the demand for private care is growing rapidly in these markets.
Over 15,000 hours of care delivered to date
Our MVP went live in January 2022, and we launched the full suite of services in August 2022.
By December 2022, we had delivered over 8,000 hours of care and realized over $90K in revenue with an LTV/CAC of 3.5x and 5-star google reviews from families that we have served.
As of March 2023, we have delivered over 15,000 hours of care and have realized over $140K in revenue.
Strong competitive positioning
We primarily compete with large franchises and small independent operators domestically.
Our proprietary platform allows us to differentiate ourselves from other service providers, who either have no technology platforms or use expensive, one-size-fits-all software with little room for customization.
We have full control over our client and caregiver experience. With built-in automation, our platform allows us to deliver lower-cost service while maintaining higher-than-average caregiver wages compared to our competitors.
We are ready for the next stage in our growth
We are raising funding for the next stage of our growth, which includes expansion across 12 Canadian cities and at least two international markets, and the launch of a hybrid/SaaS offering.
A seasoned founding team
ConsidraCare is a family-founded startup. Its founders have extensive global experience and have worked, launched platforms and invested in and built businesses in dozens of global markets.
Dr. Saba Tauseef, ConsidraCare’s CEO is a physician, who has worked as a family doctor and anaesthesiologist in three countries. She has previously managed a traditional home care business for 5 years which won the award for the fastest-growing franchise in its network. She also has an advanced degree in Public Health and is a certified dementia coach.
Her co-founder and husband, Tauseef Riaz, has worked as an engineer and corporate development executive in over 30 countries and has investments exceeding $4 B and the creation of over a dozen award-winning corporate ventures, spanning fintech, e-commerce and digital advertising under his belt. Tauseef is also a startup mentor with the Founders Institute, EquityMatch, Altitude Accelerator and B-Hive. He is a CFA charter holder, with an MBA from Ivey, Ex-MBA from IMD and an engineering degree in Electronics and Telecommunications.
ConsidraCare's CTO, Asif Riaz, is also the CEO of a successful software development studio, Mashkraft, which has built over 250 platforms for early-stage technology companies across Europe, North America, Africa and Asia. He has held senior management positions with gaming and enterprise software companies and has degrees in mechanical engineering and computer science.
This is the best time to invest in senior care with multiple avenues for investor value creation and exits
A few companies in the senior care space in the USA, such as Home Instead and Honor, have already achieved unicorn status. Most have seen significant valuation increase between early and later stage rounds.
There is also an established precedent of high-value exits, through acquisitions, and IPOs.
NOTE: You will need your Bank Account Number, Transit Number, and Institution Number to Invest.
This investment is only open to Accredited Investors, and immediate Friends, Family, and Close Business Associates of TS Care Givers Inc. (operating as ConsidraCare).
Post-money valuation (After investment received): CAD $8,200,000
Minimum Raise: N/A - There is no minimum raise requirement
Max Raise: $1,200,000 for 1,721,602 Preferred Shares at $0.70 per Share.
Round Final Close: June 30, 2023 (They may chose to close funds earlier than this date, and may have multiple closings).
Minimum investment amount: $10,000.00
Securities offered: Preferred Shares
Please see Shareholder's Agreement and Articles of Incorporation for full details of rights associated with the Preferred Shares. You must create an account on Equivesto to view attached documents.
Forward Looking Statements Disclosure
The information contained within this offering page and related presentations constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) sources, availability, and the use of proceeds from third-party financing for the Company’s projects; (iii) the expected development of the Company’s business, projects, and partnerships; (iv) execution of the Company’s vision and growth strategy; and (v) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.
These statements should not be taken as guarantees of future performance, and undue reliance should not be placed upon them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.
Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.
Please review the Issuer’s Business and Risks sections of the Offering Document or Offering Memorandum if available for full explanations of the material factors, assumptions used and risks.
The forward-looking statements have been approved by management as of the launch date of this offering.
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