The global plant based food market is experiencing exponential growth. Based on Market and Research’s report in September 2020, it is expected that the worldwide plant base market will grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027. There are very few markets experiencing this rate of growth.

The time is now for early-stage plant based companies to take careful advantage of the growing plant based food market. Canadian companies are proving to be innovative leaders in the plant-based food space, and Vision is a part of that group of companies. A recent article in Food in Canada on Vision highlighted, “Vision Food clearly is filling a gap in the market".

People are changing the way they eat, the way they shop and the products they buy. An increasing number of people are eating plant based, which is driving the market's growth. Plant based is no longer just for vegans and vegetarians, but rather Omnivores, Flexitarians, and Lactose intolerant individuals are leading the charge. In addition, women make up a majority of new plant based consumers. At Vision, we are committed to developing products that:

• Taste good
• Convenient
• Cost-effective
• Better for them and the environment; and
• Better for the consumer.

There are many companies in the plant based space. Vision is disrupting the market by offering new ingredients and technology to deliver high-quality products with high consumer ratings, that are appealing to the whole market.

A Commitment to Innovation, R&D, and Sustainability

Vision Food Innovations was founded in April 2020 with a concept. In a short 13 months, two product lines were developed under the Nature’s Flair brand. Our team moved successfully from R&D in April 2020 to commercial production, and our first sales orders were filled in March 2021.

We are a profit-driven company motivated by doing better for everyone’s health and the environment at large without compromising on quality. As a company, we are committed to being a leader in the plant based space and offering our products to the mainstream market, ensuring sustainability and plant based are not niche.

Corporate buyers have asked us how our products taste so good while being dairy-free, nut-free, and soy-free. The secret is in our innovative techniques and R&D, as well as our commitment to the highest quality ingredients. Vision’s products are filled with immune-boosting, nutrient-rich, high-quality ingredients, including Superfoods, Fava beans, Matpe beans, oat flour, and turmeric in every product offer.

In addition, our products are certified:

Vision’s team developed the Nature’s Flair product line with innovation, profitability, taste, sustainability for the planet, and affordability for the consumer as central drivers.

The popularity of the Nature’s Flair product line proves that plant based treats that are no longer just a niche market. In addition, many specialist products have a significant price premium. Vision aims to keep pricing comparable with no or a small premium to standard treats, to be able to access the mainstream market, as well as the more niche nut free, vegan, plant based, enriched markets. Their popularity is reflected in repeat orders by retailers such as Farm Boy.

“Our family loves your muffins!! I send them with my 4 year old to school amazing that they are nut free ... my 2 year old gobbles them up!! They freeze beautifully thank you for such a great product.” - Jamie H.

Vision’s business model is straightforward: be an innovator for plant-based goods and be driven by profitability and sustainability.

We are committed to future innovation. The following additional product lines are in development under the Nature’s Flair label:

• High protein muffins and brownies; and
• Gluten-free muffins and cupcakes.

We also have additional categories in current development: health bars and even pet treats.

Perhaps most significant for the short term and core to our business strategy, Vision has partnered with Provision Coalition to develop sustainable packaging and reduce the carbon footprint.​

Vision has had two successful raises to date, our Seed and Series A Rounds. These raises have allowed us to:

✓ Develop a commercial production facility that is already in operation

✓ Build relationships that have helped garner sales orders in Farm Boy, Loblaws, and Vince’s Market, to name a few of the larger Ontario retailers who carry our products

✓ Generate revenue

"I can't believe that this is vegan, how did you do it?" - Rep from one of the largest retail chains in Canada

Vision is already in commercial production from their facility in Georgetown, Ontario, and has repeat sales orders from many of their retailers, such as Farm Boy, Galati’s, and Vince’s Market.

Our financial outlook is very strong based on the popularity and the success of our hero brand to date, including wholesale, retail and strong e-commerce platform sales.

By July 2021, we had achieved sales of $50,000. We are on track for $275,000 revenue for 2021, our first year of operation.

Vision is looking at projected revenues of $2 to $6 million, in 2022, followed by $10 million in 2023. This forecast is based on current sales and relationships and Canadian expansion, which is in advanced negotiations. We are also in advanced discussions with US retailers and our analysis has shown limited competition. We feel confident that we can penetrate the US market.

• Maximum raise $1.5 million for 6,250,000 common shares (5.603%)
• Minimum raise $100,000.08 for 416,667 common shares (0.374%)
• Pre-money valuation of ~$33 million
• Offering Class B shares (Non-Voting) at $0.24
• Minimum investment of $500.16
• Investments over $2,500 are RRSP and TFSA eligible; and
• If you invest more than $10,000, we are offering 2.5% in bonus shares

There are no fees for you to invest through the Equivesto portal. For Accredited Investors looking to invest in Vision Food Innovations from outside the provinces in which Equivesto operates, those from the US, or other countries, please reach out to Equivesto directly to find out about the process.

The last 18 months have proved Vision’s business model, pricing and product. This raise is required so that we can meet the demand for our products.

The funds raised would provide runway for the next year and would be used for:

• Leasing a manufacturing facility
• Equipment purchase
• Marketing
• Staffing
• Cost of raw materials

Hitting our maximum raise would give us plenty of runway and take us well into our planned exit strategy.

There are three paths to liquidity:

1. Vision makes an application for IPO or RTO
2. Strategic purchase via acquisition
3. Build a successful and sustainable company with solid returns for our investors with subsequent raises in the U.S., growing our market share

There is no guarantee for the company to sell its shares publicly, and there is no specific interest in purchasing the company. The company will be exploring all liquidity routes; however, our preference would be to go public in 2022.

Invest in Vision, and the capital raised will allow us to meet the demand for our high quality, innovative, delicious and nutritious plant based vegan products.

We’re ready to scale. Become a co-owner today!