Vision Food Innovations

Food & Beverage
Georgetown, Ontario, Canada
Vision Food Innovations Inc.
Vision Food Innovations Inc.


Funded Of $100,000.08 Goal
144.33% Raised
Equity Crowdfunding Offer. Structure
10 Days Days Left
$500.16 Min. investment
$500,000.16 Max. investment
$100,000.08 Minimum Raise
$1,500,000.00 Maximum Raise

Offering Description

Five Reasons to Invest

  1. Early mover advantage in a high growth market. Plant based products are predicted to grow by 11.9% per year, and we have already demonstrated a successful go-to-market strategy.
  2. Since March 2021 Vision has had significant traction through their hero brand Nature's Flair which currently offers products in Farm Boy's, Loblaws, Zehrs, Pusateri's Fine Foods, and Vince's Market. Plans to expand nationally in early 2022 plus discussions with US distributors. 
  3. Award-winning plant based products that are delicious, affordable, and healthier, as well as being better for the planet voted best plant based Muffins and Cupcakes Bakery Canada in 2021
  4. Strong management team with significant Food innovation and R&D, marketing, finance, and ESG experience.
  5. Clear exit strategy to support the company growth plans. We're ready to scale.

Bonus Perks

  1. Investments over $10,000 earn an additional 2.5% bonus shares
  2. Investments over $2,500 are TFSA/RRSP eligible. Read more in the TFSA/RRSP Eligibility section below.


"My name is Vineet Jain, and I am the co-founder of Vision Food Innovations and the master baker behind our products. I am a lifelong vegetarian, and after almost three decades working in the commercial baking sector, from production to executive positions, I was faced with a conundrum; my son became a vegan. It became a challenge to find delicious sweet treats for family meals that met his dietary requirements. So, I used my experience, and after much research and product testing, I developed the muffins and cupcakes that are now available through our hero brand ‘Nature’s Flair’.

I am motivated by doing better for the environment and our overall health and well-being. The entire concept behind Vision is to be a leader in the plant based space and to bring delicious, nutritious and affordable baked goods to the mainstream. Products that are good for you and good for the planet.”

Vineet Jain – President and CEO of Vision Food Innovations Ltd.

Market Needs

The global plant based food market is experiencing exponential growth. Based on Market and Research’s report in September 2020, it is expected that the worldwide plant base market will grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027. There are very few markets experiencing this rate of growth.

The time is now for early-stage plant based companies to take careful advantage of the growing plant based food market. Canadian companies are proving to be innovative leaders in the plant-based food space, and Vision is a part of that group of companies. A recent article in Food in Canada on Vision highlighted, “Vision Food clearly is filling a gap in the market".


People are changing the way they eat, the way they shop and the products they buy. An increasing number of people are eating plant based, which is driving the market's growth. Plant based is no longer just for vegans and vegetarians, but rather Omnivores, Flexitarians, and Lactose intolerant individuals are leading the charge. In addition, women make up a majority of new plant based consumers. At Vision, we are committed to developing products that:

  • Taste good
  • Convenient
  • Cost-effective
  • Better for them and the environment; and
  • Better for the consumer.

There are many companies in the plant based space. Vision is disrupting the market by offering new ingredients and technology to deliver high-quality products with high consumer ratings, that are appealing to the whole market.


A Commitment to Innovation, R&D, and Sustainability

Vision Food Innovations was founded in April 2020 with a concept. In a short 13 months, two product lines were developed under the Nature’s Flair brand. Our team moved successfully from R&D in April 2020 to commercial production, and our first sales orders were filled in March 2021.

We are a profit-driven company motivated by doing better for everyone’s health and the environment at large without compromising on quality. As a company, we are committed to being a leader in the plant based space and offering our products to the mainstream market, ensuring sustainability and plant based are not niche.


Corporate buyers have asked us how our products taste so good while being dairy-free, nut-free, and soy-free. The secret is in our innovative techniques and R&D, as well as our commitment to the highest quality ingredients. Vision’s products are filled with immune-boosting, nutrient-rich, high-quality ingredients, including Superfoods, Fava beans, Matpe beans, oat flour, and turmeric in every product offer.

In addition, our products are certified:


Current Products Offered

Vision’s team developed the Nature’s Flair product line with innovation, profitability, taste, sustainability for the planet, and affordability for the consumer as central drivers.


The popularity of the Nature’s Flair product line proves that plant based treats that are no longer just a niche market. In addition, many specialist products have a significant price premium. Vision aims to keep pricing comparable with no or a small premium to standard treats, to be able to access the mainstream market, as well as the more niche nut free, vegan, plant based, enriched markets. Their popularity is reflected in repeat orders by retailers such as Farm Boy.

“Our family loves your muffins!! I send them with my 4 year old to school amazing that they are nut free ... my 2 year old gobbles them up!! They freeze beautifully thank you for such a great product.” - Jamie H.

Business Model

Vision’s business model is straightforward: be an innovator for plant-based goods and be driven by profitability and sustainability.


We are committed to future innovation. The following additional product lines are in development under the Nature’s Flair label:

  • High protein muffins and brownies; and
  • Gluten-free muffins and cupcakes.

We also have additional categories in current development: health bars and even pet treats.

Perhaps most significant for the short term and core to our business strategy, Vision has partnered with Provision Coalition to develop sustainable packaging and reduce the carbon footprint.​


Vision has had two successful raises to date, our Seed and Series A Rounds. These raises have allowed us to:

Develop a commercial production facility that is already in operation

Build relationships that have helped garner sales orders in Farm Boy, Loblaws, and Vince’s Market, to name a few of the larger Ontario retailers who carry our products

Generate revenue

"I can't believe that this is vegan, how did you do it?" - Rep from one of the largest retail chains in Canada

Sales to Date and Future Projections

Vision is already in commercial production from their facility in Georgetown, Ontario, and has repeat sales orders from many of their retailers, such as Farm Boy, Galati’s, and Vince’s Market.


Our financial outlook is very strong based on the popularity and the success of our hero brand to date, including wholesale, retail and strong e-commerce platform sales.

By July 2021, we had achieved sales of $50,000. We are on track for $250,000 revenue for 2021, our first year of operation.

Vision is looking at projected revenues of $12 to $18 million, in 2022. This forecast is based on current sales and relationships and Canadian expansion, which is in advanced negotiations. We are also in advanced discussions with US retailers and our analysis has shown limited competition. We feel confident that we can penetrate the US market.


  • Maximum raise $1.5 million for 6,250,000 common shares (5.603%)
  • Minimum raise $100,000.08 for 416,667 common shares (0.374%)
  • Pre-money valuation of ~$33 million
  • Offering Class B shares (Non-Voting) at $0.24
  • Minimum investment of $500.16
  • Investments over $2,500 are RRSP and TFSA eligible; and
  • If you invest more than $10,000, we are offering 2.5% in bonus shares


There are no fees for you to invest through the Equivesto portal. For Accredited Investors looking to invest in Vision Food Innovations from outside the provinces in which Equivesto operates, those from the US, or other countries, please reach out to Equivesto directly to find out about the process.

TFSA/RRSP Eligibility

Investments in Vision Food Innovations are TFSA/RRSP Eligible.  Equivesto and Vision have partnered with a 3rd party Trust company to make this possible.  There is additional paperwork required and an annual fee to hold your investment in a TFSA/RRSP.  To hold your investment in a TFSA/RRSP, make your investment normally, and afterwards email to begin the process.  Alternatively, you can invest via funds already held in a RRSP/TFSA by moving those funds to our partner trust company first, and then investing.  Click here to learn more or email and mention making a TFSA/RRSP investment in Vision.  

Vision is offering to cover the first annual fee ($145) for all investors who participate via TFSA/RRSP.

Use of Funds

The last 18 months have proved Vision’s business model, pricing and product. This raise is required so that we can meet the demand for our products.

The funds raised would provide runway for the next year and would be used for:

  • Leasing a manufacturing facility
  • Equipment purchase
  • Marketing
  • Staffing
  • Cost of raw materials


Hitting our maximum raise would give us plenty of runway and take us well into our planned exit strategy.

Exit Strategy

There are three paths to liquidity:

  1. Vision makes an application for IPO or RTO
  2. Strategic purchase via acquisition
  3. Build a successful and sustainable company with solid returns for our investors with subsequent raises in the U.S., growing our market share

There is no guarantee for the company to sell its shares publicly, and there is no specific interest in purchasing the company. The company will be exploring all liquidity routes; however, our preference would be to go public in 2022.

Invest in Vision, and the capital raised will allow us to meet the demand for our high quality, innovative, delicious and nutritious plant based vegan products.

We’re ready to scale. Become a co-owner today!

Management Team

Vineet Jain

Vineet Jain

Founder and CEO

Vineet has over 29 years of industrial bakery manufacturing experience. He has expertise in R&D, technical services, and bakery system operations. Vineet’s experience stretches from working on the floor to an executive level and everything in between. He is not hesitant to get his hands “dirty,” so to speak, when it comes to creating success! He has worked for companies such as Western Bakeries, and Bakerhaus, before starting Vision Food Innovations. 

Vineet’s most significant professional achievement has been bringing his almost three decades' worth of baking experience to his company Vision and offering innovative plant based, vegan baked treats to the mainstream. He has successfully brought his delicious baked goods to market in record time, having just launched Vision in April 2020. 

Vineet founded Vision due to his passion for using his collective expertise to offer the community at large a tasty and nutritious plant based vegan treat while keeping society’s responsibility to the planet at the forefront. 

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Ashish Mehta

Ashish Mehta

Chief Marketing and Strategy Officer

Ashish has spent two decades working for top management consulting firms, including Deloitte, Accenture, and Price Water House Coopers. His education, experience and expertise have focused on corporate strategy, technology development, marketing, and mergers and acquisitions. As a management consultant, Ashish has advised several large companies, for example, some of Canada’s largest banks, small and medium entrepreneurs, and pre-IPO companies, on strategy, focusing on the most successful path forward.

Ashish’s professional achievements include managing large teams to execute strategic directions for clients, thereby increasing market penetration, improving client margins, and customer retention. He has also successfully led critical strategic engagements and acted as a trusted advisor for businesses wanting to transform themselves, including AI, customer analytics, brand analytics, and customer journey transformations for a National FS AI leader at PwC. 

Ashish is passionate about Vision Food Innovations, as he is motivated by disruptive technologies and innovations, including plant based products. In addition, the plant based market resonates with his vegetarian lifestyle. Ashish is committed to bringing affordable, nutritious and innovative plant based bakery products to mainstream consumers while fostering environmentally sustainable business models establishing a symbiotic relationship with nature. He understands very well the bottom line and wants to provide multiple returns for investors, customers, employees and stakeholders with ESG based investment. 

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Diane Martin

Diane Martin

Chief Admin Officer

Diane has almost two decades worth of cost accounting experience working for a successful manufacturing and service-based company. Diane is a founder and CFO of an industrial manufacturing company. Diane has experience working with employees, suppliers, and customers, and her skills and expertise reach beyond accounting and accounting systems. 

Over the past 18 years, she has built an accounting structure that has helped her company develop working and capital budgets for consistent growth. 

Diane is a community-driven individual who enjoys helping others and is happy to teach and share her acquired knowledge. This is a primary driver for her in being a vital member of the Vision Food Innovations team to build a community around the company and their plant based vegan baked goods. 

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Manish Jain

Manish Jain

Chief Financial Officer

Manish is a financial executive with vast experience in the financial and strategic planning space. He has provided professional and consulting services to many companies and has spent the majority of his career in the technology industry both in Canada and the U.S. 

He is most proud of his success in analyzing growth alternatives and process improvement initiatives to improve returns. He is passionate about veganism and eating a plant based diet for the health and well-being of the planet and individuals. He is excited about bringing his expertise to the Vision Food Innovations team.

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Nimish Bodalia

Nimish Bodalia

Independent Board Director

Nimish is a Director of ADNiB Assets Management. Nimish has spent more than 30 years in the energy sector globally as an executive leading Projects & Operations Management.

He is an early investor in startups engaged in disruptive technologies. Nimish’s most significant achievements have been enabling transformational growth opportunities by sitting on boards, spearheading value creation and enabling exit strategies for startups in the disruptive technologies space.

Nimish is passionate about Equality, Diversity and Inclusive (E, D & I), technological innovation, and ESG. He brings his passion and experience to Vision Food Innovations as they take their plant based goods to the mainstream market. 

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Tom Gunter

Tom Gunter

Independent Board Director

Tom has held senior leadership positions with ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors and Fiera Foods throughout a successful 40-year career in the food and consumer packaged goods industries.

His time and energy are now focused on supporting organizations and business leaders through mentoring, advisory, and governance roles, focusing on growth strategies, people development, and customer management. In August 2020, he joined CEO Global Network as a CEO Group Leader. This position will allow me to contribute to the growth and success of business leaders from both a personal and business perspective.

An active Board member, Tom has served as Chair of the Board for the Grocery Foundation—an NFP supporting children’s breakfast programs and ‘Kids Help Phone.’ Tom serves as an advisor to many food and industry service providers, in addition to Vision Food Innovations Inc. 

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Project launched



In the News - Canadian Company Taking Plant Based Baked Goods Mainstream in High Growth market

Vision is making headlines in the financial space this morning, with wide pick up on their press release: Financial Post , Market Watch and Benzinga  Vision with it's strong team is proving itself to be a strong player in the plant based treat space.

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In the News - Ontario’s Vision Food Innovations looking to expand plant-based bakery business

Vision has been featured in Bakers Journal and subsequently the bakery industry for their innovative plant based baked goods and for how they are moving the plant based bakery industry into the mainstream. Read the full article HERE

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In the News - Vision creates a line of plant-based baked goods with superfood ingredients

Read Food in Canada's recent interview with Vision Food Innovation's Founder and CEO Vineet Jain to learn more about their road to success and how they are filling a gap in the plant based food market:

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Campaign Minimum Raise Target Update

Vision Food Innovations has updated their Minimum Offering Amount to $100,000.  Vision Food Innovations is both thankful and excited by the excellent investor support and engagement so far, and is looking forward to welcoming further investors to the Vision community prior to the campaign close.

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